The stories behind family philanthropy in America could rival any epic novel or prime-time drama.
They have a large family presence in the sector, meaning more than a few family members and/or multiple generations involved.
They make things happen, either through sheer size of their giving, outsized wealth in their home region, or softer forms of power.
Family giving used to run primarily through the Rockefeller Brothers Fund.
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Melbourne social enterprise Who Gives A Crap sold nearly 3 million rolls of toilet paper in 2014/15 and gave half the proceeds to WaterAid Australia, but co-founder Simon Griffiths says the donation would have been less had the startup adopted a non-profit model when it launched two years ago.